Catalogued the features and user data collection of leading hiking and outdoor applications like Komoot and AllTrails to create a complete picture of current offers on the market, and inform how to best include AI-enabled features in a familiar format.
Planned and conducted user interviews to gain a detailed understanding of the various contexts of use for planning and navigating hiking trips with digital tools, as well as identify user behavior patterns and typical pain points.
Created a typical user journey for planning an outdoor activity with digital tools in order to identify redundancies and opportunities to improve the product.
Developed design concepts for AI-enabled features that would streamline the digital planning process for outdoor activities and presented them to stakeholders.